“We call our probiotic cheese the new ‘fit food.’”
THE PROBIOTIC CHEESE CO.
The Probiotic Cheese Co. enters market at 38 North Atlantic Whole Foods locations
CHEESE MARKET NEWS
NORTH HAMPTON, N.H. — After more than three years of working with Vermont cheesemaker Rick Woods, The Probiotic Cheese Co. has released its Probiotic Cheddar Cheese Bites. The product now is available in 38 North Atlantic Whole Foods Markets, McKinnon’s Supermarkets in Portsmouth and Salem, New Hampshire, and Golden Harvest Produce Market in Kittery, Maine.
“Cheese is a nearly perfect food, but it has lost most of its natural immune benefits due to pasteurization,” says Mark Windt, president and co-owner, The Probiotic Cheese Co. “By using nature’s own way of enhancing our immune system, we are reintroducing the health benefits of live cultures into our delicious probiotic cheese.”
Windt, M.D., is a specialist in asthma, allergy and immunology, and pulmonary medicine. He has been a practicing physician for more than 30 years and is a proponent of probiotics.
“He has always had a lifelong passion for cheese and was the first physician to become a member of the American Cheese Society over 25 years ago,” Barnes says.
Barnes has a master’s in business administration and owned a mergers and acquisitions company in Texas for more than 20 years.
From the April 8, 2016, edition of CHEESE MARKET NEWS © Copyright 2016 Quarne Publishing LLC; PH: (509) 962-4026; www.cheesemarketnews.com
The Probiotic Cheese Co. says her enthusiasm for artisanal cheese began with her first American Cheese Society conference in Montreal in 2011.
“The joining together of Dr. Windt’s medical and cheese background with Roxanne’s business background was the perfect marriage, culminating in the conception of The Probiotic Cheese Co.” the company says.
Barnes says they wanted to make their probiotic cheese a new healthier snack for children, pregnant women, diabetics and athletes.
“Basically, it’s for anyone interested in healthy food and being more fit,” she says. “Thus, we call our probiotic cheese the new ‘fit food.’” CMN
— April 8, 2016
The Probiotic Cheese Co. packages its cheeses as bite size pieces in a reusable zip lock bag.
The company offers two flavors of its Probiotic Cheddar Cheese Bites: Natural and Savory Pepper.
Roxanne Barnes, CEO and co-owner, The Probiotic Cheese Co., remembers the moment the idea for the company was created. She and Windt, who also is her fiance, were at the Vermont Cheesemakers Festival in Shelburne, Vermont, in July 2012.
“Mark said, ‘what if we can make a pasteurized cheese that is healthier by putting back the live probiotic cultures? Let’s make probiotic cheese!’”